Tecate Light Introduces 'Champions Night' Boxing Campaign

Tecate Light is helping boxing fans get into the competitive spirit with its new "Champions Night" campaign, which kicks of March 1 and runs through May 1.

The initiative will include video advertising on Hulu, ESPN, TubeMogul and Roku, as well as a new hub that enables fans to obtain exclusive content.

Fans will be driven to the hub through paid media advertisements and POS materials which will also allow them to participate in a sweepstakes to win daily prizes and be entered to win the grand prize, a VIP Fight Night Experience. Additionally, the hub provides fans with links to alcohol delivery apps, third-party shopping apps and provides customized offers.

“Watching a big fight with a beer in hand is a classic bonding experience for many boxing fans,” said Juan Carlos Montes, shopper marketing manager for Tecate. “Hispanics make up one third of boxing’s avid fan base and purchase pay-per-view fights four times more often than the rest of the population. Tecate’s Champions Night campaign celebrates these fans by providing them with the opportunity to celebrate their bicultural duality and passion for boxing while providing retailers with the opportunity to further increase sales of Tecate Light.”