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ACNielsen and Spectra Launch Consumer Marketing Mix Service
ACNielsen U.S., an operating unit of ACNielsen, and the MediaPlan division of Spectra Inc., each VNU companies, today announced the launch of a jointly developed information service that brings a new level of actionability to the process of marketing mix modeling. -
UCCnet Forms Advisory Council
UCCnet, a not-for-profit, tax-exempt organization that provides industry standards-based, global data synchronization, recently announced the formation of an advisory council to inform UCCnet regarding issues of enhanced functionality, product performance and usability within the organization's universal foundation for electronic commerce.