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P&G Files Lawsuit Against Private Label Oral Mouth Rinse Manufacturer
CINCINNATI -- The Procter & Gamble Co. here has filed a lawsuit against Vi-Jon Industries, a private label manufacturer of health and beauty products, alleging that Vi-Jon infringed and diluted the unique trade dress of P&G's Crest Pro-Health antiplaque/antigingivitis oral rinse, and also engaged in false advertising of its mouthwash product. The Vi-Jon product is sold in retail stores under store brand names.