In the Spotlight: Sanders Cream Puff Shells

Sanders recently announced the availability of its iconic cream puff shells in the freezer section of select Michigan Kroger stores, in a newly designed resealable pouch.

The packaging update follows Sanders’ recent launch of its new super premium ice cream cartons, designed to give shoppers the opportunity to enjoy a real hot fudge cream puff at home.

“We wanted to design a more purposeful package for our cream puff shells that would really showcase the product inside,” said Sanders' Walter Pilon. “The crisp graphics and delicious recipe ideas on this pouch definitely make it stand out in any freezer section.”