In the Spotlight: Sabra Salsas
Company relaunches 8 varieties with crisper, fresher veggies
The White Plains, N.Y.-based Sabra Dipping Co. has relaunched its eight refrigerates salsas with the support of its "Made with Love" ad campaign. Available in Homestyle Medium, Homestyle Mild, Mango Peach, Restaurant Style, Roasted Garlic, Pico de Gallo, Southwestern, and Garden Style varieties, the new recipes feature more crisp vegetables for a fresher, chunkier salsa. Sabra's campaign, which kicked off on June 23, includes ads on Hulu and other video-hosting sites, as well as radio ads, banner ads, social media engagement and in-store activities. Sabra has also launched a sampling truck tour throughout the Northeast in support of the product launch.
