In the Spotlight: Dannon Creamery
Represents company's first new brand since launch of Oikos
The Dannon Co. has unveiled Dannon Creamery, a brand of pudding- and cheesecake-inspired dairy desserts. Representing the White Plains, N.Y.-based company's first new brand since the launch of Oikos, Dannon Creamery includes five cheesecake-inspired offerings, which have been reinvented using traditional Greek yogurt and topped with fruit sauces, and complemented by three puddings, made with Grade A milk.
“This is another example of Dannon leading category growth and it’s not just another flavor or line extension," said Sergio Fuster, chief marketing officer. "Dannon Creamery is the launch of a new category within dairy."
Dannon Creamery will be available in July in 5.3-ounce cups for an SRP of $1.69.
