Southeastern Grocers Joins Plenti Loyalty Program

Southeastern Grocers LLC, parent company of Bi-Lo, Fresco y Más, Harveys and Winn-Dixie, has become the first grocer to join Plenti, a U.S.-based loyalty coalition with major brands. The food retailer will roll out Plenti throughout all of its 700-plus stores as of April 5.The full rollout comes on the heels of a successful launch in Harveys Supermarkets in late 2016.

Operated by American Express, Plenti offers members various ways to earn points and save on the things they buy regularly, no matter what payment method is used.

Customers at all Bi-Lo, Fresco y Más and Winn-Dixie locations can now sign up for Bi-Lo Rewards with Plenti or Winn-Dixie Rewards with Plenti (also valid at Winn-Dixie and Fresco y Más), both in store and online. On April 5, the banners’ shoppers can start earning and using points for savings on groceries, as well as on gas from Exxon and Mobil stations and at thousands of other partners, among them AT&T, Macy’s, Chili’s and Rite Aid.

“At Southeastern Grocers, we are always looking for ways to provide better value to our customers,” said Chief Marketing Officer Sharry Cramond. "Our new rewards program with Plenti provides our customers the ability to not only gain savings on gas, but on groceries as well. The new program will therefore offer more ways to earn, more ways to save and even greater flexibility for our customers – thanking and rewarding them for their loyalty.”

"Since launch, we have committed to expanding our program to brands where our members shop frequently, with a focus on the grocery category," noted Josh Berwitz, president, U.S. loyalty at New York-based American Express. "With a full rollout of Plenti across all of Southeastern Grocers’ popular stores, our members will now have the ability to earn and use points at hundreds of locations on the items they buy most often.”

“As a founding Plenti partner, ExxonMobil understands the power of Plenti – it has brought our customers more value and it has helped grow our business,” added Kim Kemper, U.S. loyalty manager for Irving, Texas-based ExxonMobil Fuels, Lubricants & Specialties Marketing Co. “We are proud to be Plenti’s exclusive gas partner and look forward to serving Southeastern Grocers’ customers across the Southeast.”

Starting April 5, Plenti members can earn one Plenti point for every $2 spent at Southeastern Grocers stores, and will earn more when they purchase items with bonus point tags across the store. One thousand points translates to at least $10 in savings, and Plenti members can earn points more quickly by activating special online promotional offers and by shopping at the Plenti Online Marketplace. Existing Plenti members can earn and use points by swiping their Plenti cards or entering the associated phone numbers at any Bi-Lo, Fresco y Más, Winn-Dixie or Harveys Supermarket location.

Jacksonville, Fla.-based Southeastern Grocers, the fifth-largest conventional supermarket in the United States, employs almost 60,000 associates in grocery stores, liquor stores and in-store pharmacies throughout Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina.