ShopRite Goes Premium with its Diapers

ShopRite, the banner operated by members of the Wakefern Food Corp. cooperative, said on its Web site that it has redesigned its own-brand diapers to include all of the leading premium features.

ShopRite Premium diapers feature stretchy side panels for a custom fit and a stretch waist to help prevent leaks. The diapers are ultra soft and absorbent, according to the Keasbey, N.J.-based retailer, and have a hypoallergenic liner with vitamin E, aloe and organic botanicals.

SOURCE: Progressive Grocer Store Brands