Shopper Marketing Effie Awards Presented
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2018 North American Shopper Marketing Effie winners and finalists
Multibrand/Manufacturer Shopper Solution
Gold: Unilever, Team Unilever Shopper and Geometry Global for “Ahold Feeding America Program - Hidden Camera on Hunger” with Mirum Shopper
Bronze: The Coca-Cola Co., Mondelēz International and Melt ATL for Coca-Cola’s “Taste of the Tournament for Kroger, Hershey’s, Mondelēz & The Coca-Cola Co.” with The Hershey Co., TPN, Phoenix Creative Co. and Geometry Global
Omnichannel Shopper Experience
Gold: Kimberly-Clark, KC ShopperConnect and Geometry Global for Depend’s “Family Caregiving Club” with Collective Bias, Triad Retail Media, BrandShare and Digimarc
Silver: Unilever, Team Unilever Shopper and Geometry Global for Hellmann’s “Strangewich Challenge” with Mirum Shopper and Hirschfeld Marketing Solutions
Bronze: Mondelēz International with Geometry Global (New York & Chicago) for Oreo Cookies’ “Oreo Walmart World Record Dunk” with Mosaic and Guinness World Records
Seasonal/Event
Gold: Tyson Foods and IN Connected Marketing for “Sam’s Club Halloween Multibrand Platform”
Bronze: Mondelēz International, Geometry Global (New York and Chicago) for Ritz Crackers’ “RITZpiration”
Single-Retailer Program: Other
Gold: Pfizer Consumer Healthcare and TracyLocke for Advil’s “What Pain? All Gain”
Silver: Kimberly-Clark, KC ShopperConnect and Geometry Global for Depend’s “Family Caregiving Club” with Collective Bias, Triad Retail Media, BrandShare, and Digimarc
Single-Retailer Program: Drug Stores
Silver: Johnson & Johnson, and Upshot for Tylenol Rapid Release Gels’ “Tylenol RRG – Walgreens” with J3, Menasha and Geometry Global
Single-Retailer Program: Supermarkets
Silver: Wrigley and The Integer Group for Extra Gum’s “Share a Pack with a Hero” with Starcom
Single-Retailer Program: Mass Merchants
Silver: Procter & Gamble and Saatchi & Saatchi X for Tide, Gain, & Downy’s “Walmart New School Laundry” with Mitchell Communications Group
Silver: The Kellogg Co. and The Integer Group for Eggo’s “Eggo Waffle Bar Food Truck” with Hollywood’s Productions and Collective Bias
Bronze: Kimberly-Clark, KC ShopperConnect and Geometry Global for Huggies Little Movers Diapers’ “Get Active with Your Active Baby | Huggies Little Movers Diapers at Target” with Rockfish
Bronze: SC Johnson and TracyLocke for Glade’s “Glade Plugins Car: New Product Launch”
New Product/Service Introduction
Bronze: Nestlé Purina Petcare, Geometry Global and Mirum Shopper for Purina’s “Purina Small Dog Squad” with Triad Retail Media
Multicultural & Lifestyle Segments
Bronze: Unilever, Team Unilever Shopper and Geometry Global for Unilever brands Dove, Suave, Caress, Ponds, Tresemme and Degree, “Treat Yourself”
Multi-Retailer Program
Bronze: Mondelēz International, Geometry Global (New York and Chicago) for Ritz Crackers’ “RITZpiration”
Category/Aisle Evolution
Silver: Roundy’s/Metro Market and Cramer-Krasselt for “From Big Box to Food Boutiques”
Silver: Diageo North America and Mosaic Shopper for “The Diageo Whiskey 5”
Bronze: BP British Petroleum North America and Ogilvy for BP’s “Miles A Pump with Personality” with Mindshare
David vs. Goliath
Silver: Comcast/XFINITY, FCB/RED, and Goodby, Silverstein & Partners for Comcast’s “Xfinity Mobile Launch” with DigitasLBi and Edelman