Shopper Behavior

New Circana report spotlights trending appliances, ingredients and inspiration for home cooking

Numerator data shows that 27% would switch stores or skip purchases when faced with locked-up merchandise

Brands can harness new commerce research to win in this category

New 84.51° report underscores the need to turn aspiration into inspiration

2 new reports from Circana uncover preferences within this fast-growing population

The In-Store Retail Media Playbook offers guidance on how to navigate these complexities and turn in-store retail media into a powerful revenue stream and positive customer experience

November 19, 2024 Webinar: join our discussion to learn how Retailers and suppliers are collaborating in new ways to develop growth strategies that are data-driven, technology enabled and mutually beneficial.

Retailer’s culinary, product and data professionals predict fare that will resonate in flavor, format