To help customers embrace their true self and feel confident, radiant and clean, the RYSHI brand features a wide selection of products.
“For years, customers have turned to our Rite Aid brands for trusted, affordable items and we’re excited to introduce them to RYSHI, a brand that reflects our ongoing commitment to make cleaner ingredients and offerings widely available for everyone,” said Pamela Kohn, SVP, chief merchandising officer at Rite Aid. “Created to ‘let the real you shine through’ we hope that RYSHI users feel empowered with confidence to be the best version of themselves with a little help from our products.”
Rite Aid says the collection is free from ingredients of concern such as parabens, perfluorinated substances (PFAS), triclosan, formaldehyde and formaldehyde releasers. In addition, all RYSHI products are independently lab tested to ensure product performance and safety and are backed by a 100% satisfaction guarantee.
Employing more than 6,300 pharmacists, Philadelphia-based Rite Aid operates 2,300-plus retail pharmacy locations across 17 states. The company is No. 22 on The PG 100, Progressive Grocer’s 2023 list of the top food and consumables retailers in North America.
This article first appeared on the site of sister publication Store Brands.