Red Vines Launches Rewards Loyalty Program

The Red Vines brand is kicking off a new loyalty program with the launch of Red Vines Rewards, running from July 13 to Nov. 30, 2013.

Red Vines will release specially-marked packaging for its Original Red jars, trays and laydown bags with codes that can be entered for the chance to win weekly prizes like Red Vines candy for a year, gift cards, movie tickets, an iPod shuffle, among others; mid-promotion prizes, including $2,500 for an end of summer party; and the grand prize -- a trip for two to a California Football Game Getaway, including air, hotel and transportation.

“Red Vines has had a very loyal and dedicated fan base for decades,” said Michael Kelly, media and consumer communications manager. “With Red Vines Rewards, we are able to give those loyal fans a chance to win great prizes and encourage the sharing of Red Vines candy with their friends.”