Raley’s Deploys ‘Extra Friendzy’ Social Commerce Solution

Raley’s Family of Fine Stores is using a new social commerce solution to power a measurable social media rewards program called Extra Friendzy.

The solution will provide customers in Northern California and Nevada with compelling, time-sensitive and limited-quantity offers through social media channels, such as Facebook, to help fuel social advocates, strengthen customer engagement, drive in-store traffic and draw consumers to Raley’s customer rewards program, called Something Extra. It will also ensure that offers are optimized across online, mobile and in-store channels. Raley’s is working with merchandise optimization solutions provider Revionics on the project.

“We are continually evaluating and adopting innovative ways to improve our marketing and customer loyalty efforts,” said Tom Hutchison, director marketing, CRM and analytics for Raley’s. “Our Extra Friendzy program powered by Revionics Social Commerce solution leverages the powerful social media channel to keep our customers engaged, excited and motivated to shop. In addition, this effort will help grow our social media advocates and referrals, drive more in-store traffic and help draw members to our loyalty program.”

Revionics Social Commerce was developed to enable a deeper, more profitable dialog between the retailer and the shopper by engaging shoppers across their preferred touch points with targeted, personalized offers designed to create a sense of urgency and excitement. It allows retailers to target and motivate their most loyal, influential shoppers and turn them into vocal advocates in their social networks.

West Sacramento, Calif.-based Raley’s operates 128 stores in Northern California and Nevada under four banners: Raley’s Supermarkets, Bel Air Markets, Nob Hill Foods and Food Source.