Hosted by Progressive Grocer, Retail Dietitian’s Healthy Shopper Summit will offer retail dietitians, pharmacists, merchandisers and category managers at retail, as well as CPG dietitians and brand managers, a whole-store philosophy: a 360-degree view of wellness in the store, including how the categories work together to improve the health and wellness of shoppers.
The summit will be held June 26-27 in Chicago, in conjunction with the United Fresh Produce Association’s 2018 show.
Health and wellness is an increasingly essential yet complex driver in consumers’ buying decisions, and retailers must embrace their role as both an advocate for, and supporter of, shoppers’ desire to make better choices, and offer those solutions.
Healthy Shopper Summit takes into consideration health-conscious and aspirational shoppers, prohibitive shoppers who make decisions based on a medical or health condition, and ethical/social shoppers who spend based on personal values. The session agenda is designed to be “Ahead of what’s next,” in keeping with PG’s promissory tagline.
As part of the summit, PG also will recognize three retailers with the most innovative programs that retail dietitians have developed, executed or supported. From store tours and sampling, to website messaging and community outreach, retail dietitians work to create value for their customers, their retail associates, and the banners that they proudly serve.
The summit will be co-located with SmartFood Expo, the only B2B event solely focused on fresh, healthy and better-for-you food and beverage products across all categories.
Powered by United Fresh Produce Association, EnsembleIQ and PG, the expo will feature two new partners with show floor pavilions focused on up-and-coming food product categories: The rapidly growing Plant Based Foods Association and its member companies will feature a wide array of new plant-based foods, while the Chicagoland Food Incubation Hub, hosted by the Chicagoland Food & Beverage Network, will enable locally based startups to gain exposure to a national audience.