Campbell Soup Co. has created a new Web site called “Campbell’s Ideas for Innovation” (www.campbellideas.com) where scientists, entrepreneurs and inventors can easily submit their ideas for evaluation.
Americans' financial security has been shaken, yet they are divided in their willingness to make spending cuts. While nearly half (49 percent) of all adults are not ready to compromise their standard of living, the other half see little choice, according to a new study by Multi-sponsor Surveys.
OgilvyAction is highly involved in giving brands and retailers a leg up during these hard times through their experience and extensive shopper research.
Promotion pairs one of the leading natural and organic market and a nonprofit research and education institution with a mission to present the latest peer-reviewed findings and scientific research on the nutritional, health and environmental benefits of organic food and farming.
Nutland Foods has brought out a line of nut and fruit snack blends, Nutland Nut Crunch, that’s all natural, gluten-free, GMO-free; has no trans fats; and is vegan-friendly.
Two thousand nine will feature one of the most exciting series of introductions of new products from Kellogg’s in recent memory. Designed to focus new energy on key areas, these innovations will offer consumers proven brands with the most sought-after ingredients and most popular flavors to help increase sales and profits in the most important center store categories.
