Price Rite Debuts Wholesome Pantry Products

Price Rite Supermarkets has introduced the private label Wholesome Pantry line of free-from products, which a variety of USDA-certified organic items, at all of its stores across eight Eastern states.

Offering everything from frozen foods to pantry mainstays, the line provides clean-label products at affordable prices. The value-focused banner already has more than 30 products available on its shelves, including almond butter, peanut butter, milk and a variety of frozen fruit and leafy greens, with more slated to roll out over the course of this year.

“Price Rite is committed to providing our customers with outstanding customer service, variety, value and low prices,” said Neil Duffy, the banner’s president. “With the introduction of Wholesome Pantry to our stores, we are able to give shoppers accessible, convenient products that they can feel good about giving to their families, without breaking the bank.”

From snacks to frozen foods to pantry staples, Wholesome Pantry extends across the store, with 30-plus products currently available on shelves – including almond butter, peanut butter, milk and a variety of frozen fruit and leafy greens – with more slated to be introduced over the course of this year.

ShopRite, the banner operated by members of the Keasbey, N.J.-based retailer cooperative Wakefern Food Corp., which also owns the Price Rite chain, introduced the Wholesome Pantry brand in its stores late last year. 

Price Rite operates 63 grocery stores employing more than 4,000 people in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Maryland and Virginia.