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Kellogg Launches Major Health Initiative
BATTLE CREEK, Mich. -- Don't be surprised if you see Tony the Tiger sporting a sweat suit. Major cereal and convenience foods producer Kellogg Co. here said yesterday it is undertaking two major initiatives to further meet consumers' health and nutrition needs. The supplier will begin adjusting what and how it markets to children under age 12, and will introduce new front-of-pack nutrition labeling to the North American market that's already been well received in Europe and Australia. -
Kellogg Launches Major Health Initiative
BATTLE CREEK, Mich. -- Don't be surprised if you see Tony the Tiger sporting a sweat suit. Major cereal and convenience foods producer Kellogg Co. here said yesterday it is undertaking two major initiatives to further meet consumers' health and nutrition needs. The supplier will begin adjusting what and how it markets to children under age 12, and will introduce new front-of-pack nutrition labeling to the North American market that's already been well received in Europe and Australia.