Pharmacy

Toys“R”Us has introduced “R” Market, a new, dedicated shop offering a wider assortment of grocery items within select Toys"R"Us stores across the United States. Now found at the front of over 260 of the company's 585 locations, "R" Market will roll out to additional locations nationwide later in the year.

The nutritional drink category continues to grow, and Orchard Park, N.Y.’s Healthy Culture has now entered the arena with Healthy 10. As the name suggests, this kefir beverage (similar to yogurt) was created after a great deal of research into the health-and-wellness market, the result being a drink with 10 healthy benefits per serving.

Natural Grocers by Vitamin Cottage stores last week went completely “bag free,” offering no paper or plastic shopping bags at any of its 31 stores, and said that all new stores would be bag-free.

Nourishing the skin can happen from the outside in, but also from the inside out. The latter philosophy informs a recently debuted product from Kraft Foods called Crystal Light Skin Essentials. Under the Northfield, Ill.-based company’s extensive good-health-focused Crystal Light brand, the new powdered beverage contains lutein and zeaxanthin carotenoids as well as 10 percent of the daily value of vitamins A, C, and E.

The FRS Co. has kicked off a new campaign touting the endurance-boosting properties of its “healthy alternative” to traditional energy drinks, FRS, Brandweek reported. The $30 million-plus effort is also backed by endorsements from famous athletes, including Lance Armstrong, who sits on the brand's board of directors.

Nestlé USA’s Juicy Juice product line is dedicated to providing children’s drinks with no added sugar and artificial flavors. The latest items introduced by the Glendale, Calif.-based division of the Swiss conglomerate are Juicy Juice Brain Development and Juicy Juice Immunity.

The upcoming World Tea Expo in Las Vegas next month enables attendees to experience such once-in-a-lifetime events as drinking tea with a Japanese tea master, witnessing a real Chinese tea ceremony, observing how Taiwanese artisans roll oolong or looking in on the ancient art of matcha (green tea powder) making. Additionally, this year, visitors can participate in the show’s first-ever live tea cocktail-mixing competition.

Coca-Cola, the No. 1 sparkling beverage brand among Hispanic Americans, is reaching out to that crucial demographic with “Destapa La Felicidad,” the Latino adaptation of “Open Happiness,” the global integrated marketing campaign it rolled out in January.