PG Connected Consumer Summit: Changing Shoppers’ Path to Purchase Through Digital
Wholesale food distributor and grocery retailer SpartanNash created an effective and engaging consumer experience through its "yes Rewards" loyalty program. Linh Peters, SpartanNash’s VP of marketing, will take Progressive Grocer’s Connected Consumer Summit attendees through the retailer’s journey of creating a best-in-class customer experience.
The company first gained an understanding of how digital influences shopping behavior, strategically remapping the path to purchase through its click-to-card coupon program. A concerted effort between website, mobile app and in-store kiosk for the e-wallet initiative has driven more than 2 million digital offers clipped and redemption rates averaging close to 15 percent.
Peters is a featured speaker at Progressive Grocer’s exclusive, invitation-only 2015 Connected Consumer Summit, taking place May 5-6 at the Renaissance Chicago O’Hare Suites Hotel, Rosemont, Ill. Retailers and suppliers will benefit from the event's unique solutions-focused agenda for successfully engaging with consumers digitally.
At the event, CPG retailers and their supplier partners will engage with solution providers to explore ideas to improve profitability through strategic execution of digital assets to increase shopping occasions and increase average basket value.
Key features of this unique one-and-a-half-day event include retailer/industry expert keynote presentations; “Boardroom Briefings” for retailers and CPG companies presented by solution providers focused on the connected consumer; one-to-one meetings; as well as exceptional networking opportunities. Topics covered at the Summit will include mobile technology and apps; big data in retail; consumer insights; digital and social media marketing; customer relationship management; and shopper marketing, among others.
To receive an invitation for the Connected Consumer Summit, retailers and CPG company executives should email Joan Driggs at [email protected], and solution providers should email Jeff Friedman at [email protected].