-
Wal-Mart, 5 A Day, Supplier Partners Team for 'Fantastic Four' Promotion
WILMINGTON, Del. --Timed to coincide with the release of the Fantastic Four's first movie in July, a collaboration between the Produce for Better Health Foundation and Wal-Mart Stores hopes to find families flying the produce departments at over 1,700 Wal-Mart Supercenters and Neighborhood Markets on June 25 from 11 a.m. to 5 p.m. to "Build a Fantastic You with 5 A Day The Color Way." -
Kroger Most Active Retail Banner in Co-marketing Promos: White Paper
ALBANY, N.Y. -- Kroger led all retail banners last year in frequency and page participation of co-marketing promotions with CPG companies, according to a new white paper from marketing information company Marx Promotion Intelligence/TNS Media Intelligence.