PepsiCo Signs on as Exclusive Sponsor of Live Nation

As part of its continued commitment to the nation's music culture, PepsiCo has signed on as the exclusive soft-drink and bottled water partner to Live Nation Entertainment, through which the beverage company will have pouring rights at 75 of Live Nation's amphitheaters, clubs and theaters in the U.S.

PepsiCo will also host a series of "Out of the Blue" experiences with Live Nation artists, such as sound checks and meet & greets, ticket access, and tour and festival tie-ins.

The alliance officially kicked off last month when Pepsi launched the "Out of the Blue" campaign, a national promotion that spans 100 days and will give away four-person flyaway trips to Live Nation festivals and events. Through May 18, fans become eligible for a chance to win VIP tickets by following @Pepsi on Twitter, snapping a photo of any Pepsi beverage product and posting it with the hashtag #OutoftheBlue.

"Our partnership with Live Nation elevates our robust music platform to new levels," said Adam Harter, VP, Pepsi Consumer Engagement. "For decades, Pepsi has been a leader in music and has always focused on providing fans with unparalleled access to great music and their favorite artists."