Ocado CEO Luke Jensen speaking at Groceryshop earlier this week
Planning and executing a successful ecommerce program is no easy feat, and neither is supporting it after its launch. But it is a little easier once grocers can look at all the potential pitfalls and separate fact from fiction.
At the Groceryshop event in Las Vegas earlier this week, Ocado CEO Luke Jensen cleared up several of the most common misconceptions. For instance: the idea that nobody can make money selling food online. That's simply not true.
Learn why – and two other misconceptions Jensen debunked – from Progressive Grocer sister brand Canadian Grocer.