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Splenda Launches Mobile Marketing Tour to Educate Hispanic Consumers
FORT WASHINGTON, Pa. -- McNeil Nutritionals, LLC, a Johnson & Johnson company and the maker of Splenda No Calorie Sweetener, has launched a comprehensive marketing effort to help educate U.S. Hispanic families on its Splenda retail products. The campaign includes a mobile marketing tour that will make stops at supermarkets and other locations throughout the summer.