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Marketing Promotions Increase Sales of Florida Produce by $394 Million
ALLAHASSEE, Fla. -- Three produce marketing campaigns conducted by the Florida Department of Agriculture and Consumer Services here helped increase retail sales of Florida-grown agricultural products by $394.4 million over last year. -
Giant-Carlisle Ups Promotion Contract Efficiency With TradePoint Solutions
CARLISLE, Pa. -- Giant Food Stores, LLC here is in the process of rolling out an online promotional allowance solution from Pleasanton, Calif.-based TradePoint to negotiate and track its promotion-related deals. TradePoint has allowed Giant Food to raise operational efficiency and reduce processing costs throughout the retailer's deal management business system.