Nonfoods

WILLIAMSVILLE, N.Y. -- C-store operator Wilson Farms, Inc. here has added three executives to management, including two grocery industry veterans tapped from former parent company Tops Markets.

DOWNERS GROVE, Ill. -- Sara Lee Food & Beverage based here is celebrating "The Joy of Eating" with a multi-media advertising campaign introduced this week. The effort marks the first time the company has advertised its signature Sara Lee brand of breads, deli meats, cheeses and desserts under one comprehensive platform.

WILLIAMSVILLE, N.Y. -- C-store operator Wilson Farms, Inc. here has added three executives to management, including two grocery industry veterans tapped from former parent company Tops Markets.

DOWNERS GROVE, Ill. -- Sara Lee Food & Beverage based here is celebrating "The Joy of Eating" with a multi-media advertising campaign introduced this week. The effort marks the first time the company has advertised its signature Sara Lee brand of breads, deli meats, cheeses and desserts under one comprehensive platform.

NEW YORK -- In a development that likely will give packaged goods marketers little comfort, a new report says that consumers are warming to Wal-Mart's private label brands.

LEEDS, England -- Major U.K. supermarket operator ASDA will sponsor the Best Packaging Design category, one of 12 categories in which the 2006 Green Awards gives awards. According to the producers of the awards, Satellite Marketing Communications, ASDA's sponsorship will serve to lend the awards even wider appeal allow them to be taken more seriously.

BOSTON -- The U.S. Department of Agriculture has expanded the list of foods that can use the Whole Grain Stamp, according to the stamp's co-creator, nonprofit food issues think tank Oldways here.

NEW YORK - In spite of worries about the effect of skyrocketing energy costs, executives at U.S. consumer products companies are feeling positive about the future, anticipating that their revenue will grow over the next 12 months, according to PricewaterhouseCoopers' Retail & Consumer Industry Practice's Consumer Products Barometer, which was released yesterday.