Nonfoods

NEW YORK - While the USDA dropped the ball when it came to communicating the value of the Food Pyramid to consumers, it seems that the supermarket industry picked it up and ran, and as a result people are eating healthier, according to the latest alert from VNU's Executive Perspective. Now a new initiative from the USDA plans to take the message even further.

PARSIPPANY, N.J. -- Bruce Weitz, the new president and c.e.o. of 26-store Kings Super Markets, Inc. apparently has big plans for the upscale food retailer, which has experienced hard financial times for years.

ALVISO, Calif. and CHICAGO - TiVo Inc. and market research firm Information Resources, Inc. (IRI), yesterday launched the IRI TiVo Consumer Insights Suite, to provide advertisers, brand marketers, and retailers with the ability to understand the impact digital video recorder (DVR) technology has on consumer viewing patterns and subsequent product sales, as well as the ability to quantify the effectiveness of specific advertising campaigns and brand recognition programs in TiVo DVR households.

BENTONVILLE, Ark. - Wal-Mart's latest move is likely to give supermarket pharmacy execs severe headaches: the chain said yesterday it will make nearly 300 generic drugs available for just $4 per prescription, for up to a 30-day supply at commonly prescribed dosages.

ALVISO, Calif. and CHICAGO - TiVo Inc. and market research firm Information Resources, Inc. (IRI), yesterday launched the IRI TiVo Consumer Insights Suite, to provide advertisers, brand marketers, and retailers with the ability to understand the impact digital video recorder (DVR) technology has on consumer viewing patterns and subsequent product sales, as well as the ability to quantify the effectiveness of specific advertising campaigns and brand recognition programs in TiVo DVR households.

BENTONVILLE, Ark. - Wal-Mart's latest move is likely to give supermarket pharmacy execs severe headaches: the chain said yesterday it will make nearly 300 generic drugs available for just $4 per prescription, for up to a 30-day supply at commonly prescribed dosages.

JACKSONVILLE, Fla. - In a bid to better serve shoppers who adhere to strict kosher dietary laws, Winn-Dixie Stores, Inc. said yesterday it has reached an agreement with Star-K Certification, Inc. to ensure the chain's private-label kosher products adhere to Jewish dietary laws.

JACKSONVILLE, Fla. - In a bid to better serve shoppers who adhere to strict kosher dietary laws, Winn-Dixie Stores, Inc. said yesterday it has reached an agreement with Star-K Certification, Inc. to ensure the chain's private-label kosher products adhere to Jewish dietary laws.