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FMI, GMA/FPA Debut In-store Program to Promote MyPyramid
WASHINGTON -- It¿s been two years in the making, but yesterday the Grocery Manufacturers Association/Food Products Association (GMA/FPA), the Food Marketing Institute (FMI), and MatchPoint Marketing officially unveiled "Take a Peak," an initiative by the food and beverage industry to promote the U.S. Department of Agriculture¿s MyPyramid system in grocery store aisles.