Private Label Sales to Top $56 Billion by 2011: Study
NEW YORK -- As they finally shake off old associations with substandard "brand x" items, private label or store brand food and beverage sales are climbing steadily, according to "Private Label Food and Beverages in the U.S.," a report from market research firm Packaged Facts here. The report puts 2006 sales at over $48 billion, and forecasts that sales will pass $56 billion by 2011.