Winn-Dixie Relaunches Corporate Brands
JACKSONVILLE, Fla. -- In a bid both to help "rebuild trust in the Winn-Dixie brand" and improve profitability, Winn-Dixie Stores, Inc. here said yesterday it is completely redesigning and relaunching its corporate brands program, with the goal of having at least 1,000 redesigned SKUs on shelves by the end of fiscal 2008.