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Wal-Mart Sets 15,000 Price Rollbacks
BENTONVILLE, Ark. -- Wal-Mart yesterday affirmed what it called an "aggressive holiday pricing plan," noting that it has increased its price reductions, or "rollbacks," by 20 percent over last year. Just this week the retailer is rolling out price cuts on 15,000 items that include food, toys, home products, and apparel.