New Seasons Market Teams With 50+ Brands for Earth Month and Climate Health
In celebration of Earth Month (April), New Seasons Market has introduced the Growing Better Together: 1% for Soil Health campaign. All month long, the grocer is collaborating with 50-plus like-minded brands to contribute 1% of sales in support of San Francisco-based Zero Foodprint, a groundbreaking nonprofit that mobilizes the food economy to team up with farmers to implement regenerative farming practices that restore soil health, build a resilient food system and support a healthier planet.
“We’re honored to join forces with our community and these incredible partners to champion the health of our planet,” said Athena Petty, senior manager of sustainability at Portland, Ore.-based New Seasons. “By coming together to invest in soil regeneration, we’re not only supporting the people growing our food, but also proving out a system-wide approach for supporting sustainable agriculture that will benefit future generations. This campaign truly embodies New Seasons Market’s commitment to environmental stewardship and community well-being.”
Additionally, on Earth Day, Tuesday, April 22, New Seasons customers can contribute directly by donating to Zero Foodprint at the register when they buy groceries. The funds raised will go toward such projects as holistic grazing, compost application and cover cropping, thereby helping reduce the carbon footprint of the supply chain.
“This collaboration is the foundation of our grant program in the Northwest,” noted Zero Foodprint Executive Director and co-founder Anthony Myint. “The funds raised will provide essential resources for farmers to adopt regenerative practices, and New Seasons Market is leading the charge by engaging dozens of brands and tens of thousands of citizens in Collective Regeneration. We’re honored to partner with so many like-minded brands and conscious consumers to facilitate and accelerate this progress around carbon sequestration and soil health.”
The funds raised this year will be distributed through the Restore NW Grant Program, which enables farmers and ranchers to apply for grants up to $25,000 to cover costs related to supplies, labor, services, and the implementation of healthy soil and planting projects. In 2024, aided by more than 25 brands, New Seasons Market and its customers raised almost $60,000 for Restore NW grants and the company is hoping to far exceed that amount in 2025.
Further, New Seasons Market’s Partner Brand actively reinvests a portion of its proceeds back into its communities year-round, with Earth Month an extension of this commitment. By donating 1% of its April Partner Brand sales to Zero Foodprint, including popular products like tortilla chips, apple cider, Partners in Crime wines and sustainably packaged fresh pasta, New Seasons aims to bolster its positive impact on environmentally responsible practices.
Celebrating its 25th anniversary this year, New Seasons was founded in 2000 by three families and 50 friends in Portland, Ore. The grocer now boasts a team of around 2,700 staffers across more than 20 stores in Oregon and southwest Washington. Its progressive values include committing 10% of its after-tax profits to its surrounding communities. Carson, Calif.-based Good Food Holdings LLC is the parent company of Metropolitan Market, Bristol Farms, Lazy Acres Natural Market, New Seasons Market and New Leaf Community Markets, each with its own leadership team, company culture, operating philosophy and go-to-market strategy. In 2025, Progressive Grocer named New Seasons among its 10 Most Sustainable Grocers of 2025.
