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Gillbreath Spearheads ‘Next Evolution of Marketing’
At the recent presentation of the 2010 Best New Products Awards at the offices of consumer publication Better Homes and Gardens in New York, along with a display of the winning items and the results of a survey of over 50,000 grocery shoppers by Toronto-based independent market research firm BrandSpark International, attendees heard a talk by marketer and author Bob Gillbreath, who imparted digital media insights gleaned for his latest book, “The Next Evolution of Marketing.” -
Chiquita Backs Salad Bar Campaign, FLOTUS Childhood Obesity Initiative
Chiquita Brands International, Inc. is throwing support behind the United Fresh Produce Association Foundation’s “A Salad Bar in Every School” campaign, via a multi-year financial and public health commitment with its eponymous and Fresh Express subsidiaries.