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More Shoppers Watching Calories, Making Use of Grocery List Apps: Study
As achieving and maintaining optimal health and wellness become the goals of an increasing number of Americans, almost half (43 percent) of the consumers polled for Shopping for Health 2010, the 18th annual study from Food Marketing Institute (FMI) and Rodale, Inc.’s Prevention magazine, said they’re more aware of calories in the foods they eat than they were two years ago.