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Knorr Connects With Latinos Over Rice Recipes
In response to thousands of rice dish recipes from entrants in its nationwide Recetas Arrozísimas contest, Knorr has chosen the three semifinalists to appear on its 2.2-pound bouillon jar – a first for the venerable brand. Arriving in stores at the end of the summer, the new jars will enable shoppers to try out the recipes for themselves.