Mackenthun's Boosts Customer Engagement With eGrowcery
Mackenthun’s Fine Foods, a multi-store operator in Minnesota known for its customer service and quality perishable departments, is upgrading the e-commerce experience for its shoppers through eGrowcery, an e-commerce platform developer for grocers.
Family-owned and -operated since 1917, Mackenthun's Fine Foods has stores located in Waconia, Lonsdale and Montgomery. Although the more than 100-year-old retailer has proven successful in winning communities over with its departments and services, the grocer also wanted to better compete online.
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Mackenthun’s decided to move from another platform provider to take advantage of eGrowcery's customized search functions, integrated prepared food and catering, time-saving fulfillment approach, fully integrated loyalty experience and client support – or as what the company calls, its “Team Grow.”
“We were looking to dramatically upgrade our digital offering to customers who want a quick and easy shopping experience. On the back end, we needed a partner that addressed all of our communications issues and provided us with a single point of contact who could quickly answer all of our questions. eGrowcery is giving us all of this and more,” said Jessa Theis, co-owner of Mackenthun’s.
eGrowcery, which operates both in the United States and abroad, is a white-label, SaaS based e-commerce solution designed to service grocery retailers. The eGrowcery platform is a true end-to-end, omnichannel solution that integrates with back-office/point of sale systems while enabling retailers to personalize their own shopper experience.
“Mackenthun’s is a great example of a retailer that sees the value of a comprehensive solution for their e-commerce needs. We are committed to providing Mackenthun’s and all of our clients the technology and best practices to compete and win online," said Patrick Hughes, CEO of Birmingham, Mich.-based eGrowcery.
Last month, eGrowcery teamed with Food Network Angels, a 501(c)3 charity dedicated to feeding underserved families in southwest Ohio, to provide needy customers with an online ordering option. Food Network Angels is building a digital store that includes SNAP payment.
