Kroger Launches Bloom Haus Floral Brand

The Kroger Co. has launched Bloom Haus, a premium and sustainable Our Brands floral line launching in Kroger's family of stores in time for the holidays.

"Customers can always count on our professional florists to help them find the perfect item from our broad assortment of unique floral offerings," said Teri Rose, Kroger's director of floral merchandising. "Whether for gifting, special occasions or just because, Bloom Haus will provide our customers with an elegant, fresh and fabulous new floral line to choose from. Cultivated with care, your personal selection from our bountiful assortment is a wonderful way to elevate your day, brighten any moment or make someone's day blossom."

All Bloom Haus flowers will carry the Rainforest Alliance Certified seal, ensuring the product is grown on farms that meet social and environmental standards designed to protect forests, soil, water, wildlife, and the communities and people who live and work in those forests and farms. The green frog seal assures customers the flowers they are purchasing have been grown and harvested using environmentally and socially responsible practices.

Bloom Haus is included in Kroger's e-commerce assortment. The flowers can be ordered and picked up curbside at nearly 1,000 ClickList stores. As Kroger's home delivery service expands, Bloom Haus flowers will also be available for purchase.

Cincinnati-based Kroger operates 2,793 retail food stores under a variety of local banner names in 35 states and Washington, D.C.