KROGER IN COURT: Ruling to Decide Fate of Albertsons
Albertsons is currently priced relatively high compared to competitors, 10-12% higher than Kroger, despite trying to change its pricing strategy in recent years – and the FTC acknowledged as much. In its opening statement, Albertsons admitted it could not reduce their prices on their own.
However, Kroger argues that its $1 billion price investment would benefit Albertsons customers beginning day 1 of the merger and move Albertsons closer to Kroger’s lower price model over time by starting to chip away at the higher price model they employ.
[RELATED: Kroger Doubles Planned Price Cuts to $1B If Merger Goes Through]
Kroger also emphasized the fact that there will be no store closures, no front-line job losses, and enhanced local food sourcing benefits both the farmer and the shopper when the merger goes through.
The hearing is expected to last three weeks.
Cincinnati-based Kroger serves over 11 million customers daily through a digital shopping experience and retail food stores under a variety of banner names. The grocer employs 420,000 associates and is No. 4 on The PG 100, Progressive Grocer’s 2024 list of the top food and consumables retailers in North America.
As of June 15, Albertsons Cos. operated 2,269 retail food and drug stores with 1,725 pharmacies, 403 associated fuel centers, 22 dedicated distribution centers and 19 manufacturing facilities. The Boise, Idaho-based company operates stores across 34 states and the District of Columbia under more than 20 well-known banners. Albertsons is No. 9 on The PG 100.