KeHE Hires Former Fresh & Easy, Wild Oats Staff

KeHE Distributors is bulking up its staff at its newly established Boulder, Colo.-based Natural Sales and Marketing headquarters with the appointment of Scott Silverman as executive director, natural and organic.

Silverman comes to KeHE from Tesco-owned Fresh & Easy Neighborhood Market, where he was the merchandising executive responsible for innovation and execution of marketing and merchandising strategies across all core grocery categories. Previously he held the positions of category director, specialty, natural and organic at Winn Dixie; organic programs director at New Hope Natural Media; and was founder and president of Scotty’s Naturals—an organic non-dairy beverage and vegetarian foods company based in Boulder.

"Scott’s deep understanding and passion for the Natural Products marketplace and his 20-year track record of identifying emerging trends and exciting new brands are a perfect fit for our team," ssid Ted Beilman, EVP, marketing and merchandising for KeHE Distributors.

“As the natural & organic marketplace continues to grow, KeHE is well positioned to enhance their already enviable portfolio of marketing, merchandising and distribution services,” said Silverman. “I look forward to being an integral part of the continued success of the company while helping to serve the needs of the broader Natural and Organic products community.”

In addition, Beata Pabian Klenk will be joining the team in Boulder as category director, gluten free. From her time spent with Wild Oats, SPINS and Data Garden, Klenk brings extensive assortment expertise in the natural products arena.

Anne Evanoff, KeHE’s current category director for vitamins, minerals, supplements and personal care will also relocate to the Boulder office.

Romeoville, Ill.-based KeHE Distributors provides natural and organic, specialty and gourmet, international & multicultural, and fresh products to over 35,000 retail outlets throughout North America.