Joan of Arc Cheese Launches ‘Flavor for All’ Contest

DCI Cheese Co.’s imported French cheese brand, Joan of Arc is sponsoring an enter-to-win contest in which one grand-prize winner will receive an all-inclusive weekend getaway in the form of a $2,000 Visa gift card.

In-store shelf talkers with tearpads featuring a coupon for Joan of Arc cheeses will appear at participating retailers throughout the contest, which runs from Feb. 1 through March 31. Additionally, smartphone owners can connect directly to the brand’s website via the promotional display’s QR code to access the online entry form or to view recipes and wine pairings.

The oldest trademarked brand of French Brie available in the United States, Joan of Arc also offers such French favorites as Camembert, Coulommiers, Goat Brie, soft Chèvre and Roquefort.

“Joan of Arc cheeses are part of a rich tradition of fine French cheesemaking,” noted Katie Jury, marketing manager at Richfield, Wis.-based DCI. “The Joan of Arc brand features a wide range of flavorful solutions for entertaining. This provided a very natural segue into a weekend of entertainment for one lucky winner in this contest.”