Harris Teeter Implements New Fees and Incentives for Online ExpressLane
Harris Teeter is working to make online shopping even more appealing for its customers with the introduction of a new ExpressLane Online Shopping fee structure and incentives for subscription memberships.
The regional grocery chain will waive the service fee on all ExpressLane orders over $100 and offer a tiered fee structure based on the online order value, with a minimum order of $25. The following fee structure will apply:
- $2.95 service fee for orders $99.99-$50
- $4.95 service fee for orders $49.99-$25
The retailer is also accommodating its senior customers. On Thursdays from 9 a.m.–2 p.m., it will waive the service fee for senior shoppers age 60 and older and offer $4.95 delivery during this time.
Harris Teeter shoppers who purchase an annual or monthly ExpressLane subscription will receive new member-only incentives. Shoppers can purchase an annual subscription for $99.95 per year or a monthly subscription for $16.95 per month.
Annual ExpressLane subscription members will receive:
- Double Fuel Points
- 5% off their purchase of Harris Teeter brand items
- $25 minimum order restriction waived
- $4.95 fee for delivery services
- Exclusive discounts and offers
- $4.95 pickup fee waived
Monthly ExpressLane subscription members will receive:
- Double Fuel Points
- 5% off their purchase of Harris Teeter brand items
- $25 minimum order restriction waived
- $4.95 pickup fee waived
ExpressLane Online Shopping allows Harris Teeter customers to reserve a time slot online for pickup or delivery of their groceries with payment methods like EBT and Apple Pay.
Based in Matthews, North Carolina, Harris Teeter employs approximately 35,000 associates and operates more than 230 stores in North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida and the District of Columbia. In addition to its retail stores, Harris Teeter also owns grocery, frozen food and perishable distribution centers in Greensboro and Indian Trail, North Carolina, as well as a dairy in High Point, North Carolina.
Harris Teeter is a wholly owned subsidiary of The Kroger Co. Cincinnati-based Kroger employs nearly half a million associates who serve 9 million-plus customers daily through a seamless digital shopping experience and 2,800 retail food stores under a variety of banner names. The company is No. 3 on The PG 100, Progressive Grocer’s 2020 list of the top food and consumables retailers in North America.
Additionally, seven Harris Teeter associates were recognized last year by Progressive Grocer with a Top Women in Grocery award for their exceptional performance and achievements among female leaders in the retail food industry. The award winners were recognized in all three categories: Senior-level Executives, Rising Stars and Store Managers.
