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Wal-Mart Joins "Ice Age: The Meltdown" Promotion
BENTONVILLE, Ark. -- In celebration of National Frozen Food Month in March, Wal-Mart supercenters across the country shared the National Frozen Food Association's "Warm Up to Frozen" message on Saturday by offering a calendar, tied to the upcoming 20th Century Fox release "Ice Age: The Meltdown," that features frozen food tips and vendor information.