Frozen Foods

Meal planning is much on the minds of those involved with the store core. From the rollout of the “Smart Choices Program” -- envisioned as a comprehensive, consistent nutrition-labeling system across CPG brands and even stores – to the planned theme of “Pasta Meals on Every Family Table” for the upcoming World Pasta Day 2009 event, the grocery industry is working hard to persuade U.S. consumers, who are eating at home more often during the recession, to choose center store products when whipping up their own creations.

In the latest example of the food industry’s close attention to health-and-wellness issues affecting consumers, the “Smart Choices Program” made its official debut last week, its green check mark symbol now appearing on of hundreds of products in supermarkets and other retailers across the United States.