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Do Meal Kits Have Potential Beyond Grocery?

1/24/2018

Recent pilot tests show that convenience stores have considerable opportunities in the meal kit space, but that there are also notable challenges, according to NACS, the Association for Convenience & Fuel Retailing.

Two separate pilot tests were developed by Alexandria, Va.-based NACS in conjunction with the Project on Nutrition and Wellness and the Cornell Food and Brand Lab. Both were intended to address downsides to existing popular meal-delivery kits, such as subscription requirements, cost, packaging waste and the need to plan a day or more in advance to order them.

The c-store channel served as a good retail testing ground for dinner meal kits due to its fueling offer, as 80 percent of fuel purchased in the United States is sold at a c-store, and consumers are most likely to fill up their gas tanks during the evening rush, according to NACS.

Read the full story from Convenience Store News, a sister brand of Progressive Grocer.

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