Cooler Than Ever

Although visibility is an important attribute of perimeter packaging, sometimes the type of product dictates otherwise.

For instance, Lehigh Valley Dairy Farms recently introduced its white Pure Protect bottle, a specially designed opaque container developed specifically to protect the purity of milk by blocking light intake, since exposure to any light [m] even that in a grocery store [m] can quickly degrade the beverage’s quality.

Lehigh Valley Dairy Farms’ reduced-fat, low-fat and fat-free fresh white milk varieties in the Pure Protect bottle are currently available at major retailers across eastern Pennsylvania, southern New Jersey, Delaware and Maryland.

“We are a local company committed to the health of the communities we serve,” notes Frank Mariello, general manager at the Lansdale, Pa.-based dairy. “Our business depends on the well-being of our consumers. That’s why we … developed this Pure Protect technology [m] to help give families the best possible product we can.”

Better performance was behind the decision of El Monterey, a brand of Dinuba, Calif.-based Ruiz Food Products, to introduce dual-ovenable, self-venting polyester laminate film for its line of 8-ounce refrigerated Butcher Wrapped Burritos The film offers superior heat and hold capabilities, as well as ensuring food safety. Impactful graphics still play a role, however, as the film additionally enables high-resolution printing for maximum visual impact to reinforce a consistent merchandising presentation.

Graphic Arts

Further confirming the importance of graphics as a way to boost products’ appeal, premium tofu purveyor House Foods America has redesigned its packaging to pop on supermarket shelves, as well as make it easier for consumers to distinguish between levels of product firmness so they can find exactly what they need.

Peppier graphics incorporate a message balloon that clearly conveys the firmness level on all of the Garden Grove, Calif.-based company’s Organic Tofu and Super Firm Tofu packages, while photos on each package demonstrate usages for the type of tofu inside.

“We are confident that our bright new packages will give consumers the confidence that they are going home from the market with exactly what they need,” says House Foods PR and Advertising Manager Yoko DiFrancia, House Foods’ PR and Advertising Manager. “We know the fun new face of House Foods will stand out among consumers.”

Meanwhile, over in the frozen section, in time for National Sausage Month in October, the Jimmy Dean brand of Downers Grove, Ill.-based Hillshire Brands Co. rolled out revamped packaging for its line of convenience breakfast products.

The packaging refresh, featuring new graphics, updated product images, softer fonts and a contemporized brand logo, aimed to impart a consistent look and feel across the entire product portfolio, which includes Jimmy Dean breakfast sandwiches, breakfast bowls, skillets, omelets, pancakes and sausage, and quesadillas, along with all Jimmy Dean Delights better-for-you items, which now sports a varied green-and-yellow color scheme.

The refreshed packaging also boasts a new quality seal guaranteeing an enjoyable eating experience, easy-to-read flavor banners and a clearly marked count size to communicate the servings, in addition to heating instructions in both English and Spanish.

“This contemporary new look was created to provide consistency and immediately grab consumers’ attention, making it easier to find their favorite Jimmy Dean products on shelves,” observes Jimmy Dean VP Marketing Amy Grabow. “We’ve also created a distinct new look for our popular Delights line that communicates a ‘better for you’ message while staying true to the Jimmy Dean brand persona.”

Consumers got an eyeful of the new look with the launch of Jimmy Dean Snack Size Ham & Cheese Biscuit and Snack Size Maple Sausage Biscuit sandwiches, with the entire convenience product portfolio expected to make a complete transformation by this month, and the brand’s line of refrigerated fresh roll sausage and fully cooked links and patties slated to begin transitioning to the redesigned packaging early next year.