Chairman's Reserve Unveils Summer Grilling Promo

Tyson Fresh Meats, Inc. has launched a new promotion in support of its Chairman's Reserve Premium Meats brand, in an effort to encourage consumers to grill with only the most premium meat and pork.

The "Never Settle" promotion, which runs through July 4, features several POS elements, including a poster, on-pack sticker, wobbler and ironman. More information is available on the brand's website.

“We know there are a significant number of consumers who always seek only the best, and this includes fresh meat,” said Kent Harrison, VP of marketing and premium programs at Tyson Fresh Meats, a subsidiary of Springdale, Ark.-based Tyson Foods Inc.

“When those consumers choose Chairman’s Reserve Premium Meats," Harrison added, "they are getting consistent, high quality, premium fresh meat they can be proud to serve their families and friends. Our new promotion celebrates this brand commitment and promise to our consumers.”