Sales Lift & Effectiveness

Kmart has released a statement in response to the Target lawsuit (see "Target to Sue Kmart Over Advertising," Aug. 21). The company remains committed to its 'Dare to Compare' pricing campaign.

(Reuters) - Ralston Purina Co., the largest U.S. pet food maker, said on Monday that fiscal third-quarter net earnings rose nearly 27 percent, driven by firm sales volumes in all segments of its business and lower interest expenses.