Digital Marketing

Governor George E. Pataki and Mayor Rudolph Giuliani on Monday announced that, in response to their call for support, eBay has created "Auction for America," an interactive way for people around the world to help the victims and families of Tuesday's horrific terrorist attacks.

Eversave, an e-marketing infrastructure company best known for building proprietary email lists and powering geographically-targeted Internet promotions, on Thursday announced that is has been selected by Shaw's Supermarkets to manage the company's in-house email database and power geographically-targeted promotions on the Shaw's web site (www.shaws.com).

Despite recast projections from numerous research organizations, thenew Online Advertising Report forecasts that online advertisingspending is holding its own and will continue to grow steadilyover the next several years.

Catalina Marketing France, adivision of Catalina Marketing Corporation, has announced that it has signed a contract with Carrefour Group, the second largest retailer in the world, to begin installation of the Catalina Marketing Network(R) in 500 newly converted Champion stores.

In an unprecedented cooperative effort in health-care, 10 leading pharmacy provider companies have formed a new venture, named ArcLight Systems, LLC, that collects and reports up-to-the-minute information on pharmaceutical prescription trends in America. ArcLight ( www.arclightsystems.com ) is based in Dublin, Ohio and Paradise Valley, Nev.