Bowman’s Market Rolls Out Instacart’s Caper Carts
Independent grocer Bowman’s Market has become the latest food retailer to launch Caper Carts, Instacart’s AI-powered smart carts designed to enhance the in-store shopping experience and bridge the gap between in-store and online shopping, at its location in Kaysville, Utah. As of Oct. 28, the carts will allow Bowman’s customers to scan, bag and pay for their items, including produce and the retailer’s signature doughnuts, directly on the Caper Cart, streamlining the shopping process and eliminating the need to wait at a traditional checkout.
Caper Carts feature built-in, interactive touch screens that help customers navigate the store and enjoy a more personalized experience. The carts track spending for budget management, offer relevant product recommendations and find savings in real time with digital coupons. By offering this solution, Bowman’s aims to bring convenience and efficiency to its customers while maintaining its commitment to personalized, high-quality service. Caper Carts also integrate seamlessly with the indie’s Bonus rewards program, allowing customers to easily clip digital coupons and apply their savings as they shop.
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“We’re always looking for new ways to improve the shopping experience for our community and the Caper Carts are a fantastic solution,” said Bowman’s CFO David Cook. “These carts not only make it easier and faster for our customers to shop but also allow us to continue providing the friendly, hands-on service that makes our store unique.”
“As a multigenerational, family-owned business, Bowman’s dedication to its customers and community informs every decision they make,” said Nick Nickitas, general manager, local independent grocery at San Francisco-based Instacart. “That’s why we’re thrilled to introduce Caper Carts at their cherished Utah location, enhancing their tech capabilities to offer customers a more personalized and efficient guest experience. We look forward to making shopping more interactive for Bowman’s customers, saving them time and money with digital coupons.”
In August of this year, Utah indie Davis Food & Drug began introducing Caper Carts at three locations in the towns of La Verkin, Roosevelt and Vernal.
Bowman’s Market has served the Kaysville community for more than 100 years, having opened its doors in 1913 in the small community of around 1,100 at that time. The present-day Bowman’s Market was built in 1996 and expanded in 2022.
Grocery technology company Instacart partners with more than 1,500 national, regional and local retail banners to facilitate online shopping, delivery and pickup services from 85,000-plus stores across North America on the Instacart Marketplace.
