Nick East is co-founder and CEO of Zynstra, a provider of purpose-built retail edge software, with offices in Bath, U.K., and Seattle. His in-depth work with major retailers gives him a deep insight into the challenges retailers face and how innovative in-store technology can transform customer experiences and cost efficiency. His forte is to focus on retailer business issues, particularly in the prevailing challenging, omnichannel environment, and to explain how new advances in technology can offer new and exciting ways to address them.
