Kelly Fairchild is global business development manager at Chicago-based Ipsos Retail Performance, which provides traffic-counting solutions, shopper-tracking systems and in-store behavioral research to some of the biggest retailers in the world. Working with retailers, fast-food chains, consumer brands, sporting venues and more, Fairchild specializes in optimizing customer experience and understanding how brick-and mortar-retailers can compete against the increasing popularity of ecommerce.
